In the middle of 2012 last year Vogue issued new guidelines whereby over thin models would no longer fit the bill. The other major guideline which stood out was that girls younger than 16 would also be prevented from representing this highly esteemed company based on stricter guidelines. It is well known that the fashion sector in the high end market is extremely demanding and in the past a very slim body was over emphasized. Of course, this didn’t always apply but by and large this image was deemed to denote beauty, sophistication, elegance and the perfect image related to stylish clothes. Therefore, it will be very interesting to see if Vogue releases information about these changes one year later in July 2013.


Vogue Japan is firmly established because the Vogue name is internationally famous therefore even non-fashion lovers know this exquisite company. Last year in 2012 Vogue was published in nineteen different nations throughout the world. Historical wise, Vogue is also very rich because this company can be traced back to 1892 when this publication was founded by Arthur Turnure. He was followed by Conde Montrose Nast after Arthur Turnure passed away in 1909. Ever since this period the power of American lifestyle and fashion made the headlines both internally and internationally.


However, issues related to anorexia, some models taking drugs because of lifestyle issues and enormous pressure – alongside areas of personal weakness – means that you have many dark sides to international fashion. Also, in recent years younger models are increasingly being used whereby the “boundaries” are becoming blurred between children and adults. On top of this, you have enormous cultural differences and because of these factors, and others; Vogue desires to take a responsible attitude to the dark side of fashion.


In Japan the age issue applies much more than over thin models because beauty and youth is very powerful within the culture. Indeed, images of young ladies of a very young age in established magazines may surprise people from outside of Japan. Therefore, for Vogue Japan the issue of over thin models will be secondary given the natural shape of many young ladies in this country, whereby the body frame in general is thinner than compared with many ladies in America. Of course, generalization is always dangerous but in general this applies despite dietary changes in Japan creeping into the social fabric.


Others point the finger in the other direction because they believe that conservatives are trying to stifle the creativity of fashion. Thereby, some individuals worry about infringing on freedom. In truth, Vogue can’t please everyone but many doubters which are cynical will be silenced if this company releases information about how these changes have impacted on models. Therefore, with the guidelines being implemented approximately one year ago it is hoped that Vogue will give further details in July 2013.


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